19 Feb 2025
A Bold New Chapter in Ourheartbeads’ Journey
After more than a decade of using our signature drawstring pouches, we found ourselves dreaming of something new—a packaging that wasn’t just different, but truly special. Something that could hold not only our creations but also the heart and effort we pour into each piece.
The journey wasn’t easy. We explored, brainstormed, and refined countless ideas, all while imagining how we could make this experience even more delightful for you, our customers. And finally, we found the perfect fit: tins.
These tins aren’t just practical; they’re meaningful. They mark the start of a new era for our Gen 3 magnetic brooches, offering a sleek and thoughtful home for them. But that wasn’t all. We decided it was time to refresh our identity, too. Our corporate color has shifted from red to a bold, vibrant magenta—a color that embodies stepping out of comfort zones, pushing boundaries, and embracing the fresh and unexpected.
As for the design? At first glance, you might think the lines on our packaging symbolize rainbows, but here’s a fun fact: they’re actually inspired by magnetic fields, a subtle nod to the brooches they protect. It’s these little details, paired with countless hours of hard work and dedication, that make this packaging truly unique.
While magnetic brooches will now come in these tins, our necklaces and earrings will continue to be mailed out in our refreshed drawstring pouches—familiar but with a fresh twist.
Whether you’re treating yourself or gifting someone special, we hope you’ll love our new packaging as much as we do. It’s not just a box or a pouch—it’s part of our story, and now, yours too.
--Ourheartbeads--
